Custom Web Development & SEO·Corporate Security Services·2024

Metro One Security

From 20% to 95% organic traffic growth. A custom website rebuild that turned an invisible security firm into a Google authority.

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95%Organic Traffic Growth
6Months to Full Authority
375%Total Traffic Increase

The Challenge

Metro One Security was a professional corporate security firm with real credentials and enterprise-level clients, but their online presence told a different story. Their website was slow, outdated, and had almost zero organic visibility. They were losing contracts to less-qualified competitors who simply had better Google rankings. The gap between their real-world reputation and their digital presence was costing them six-figure contracts.

My Approach

I built a full custom website from the ground up: no templates, no generic builders. The architecture was designed for SEO from the first line of code: clean URL structure, service-specific landing pages for every security vertical they operated in (corporate security, event security, residential patrol, executive protection), a content hub targeting high-commercial-intent keywords, and technical SEO foundations including site speed optimization, HTTPS, schema markup, and XML sitemap. I also developed an authority content strategy: detailed, expert-level pages that established Metro 1 as the go-to resource for professional security services online.

The Outcome

Over 6 months, Metro One Security grew from 20% organic visibility to 95%, a 375% increase in total organic traffic. They began ranking for competitive terms like "corporate security services," "event security company," and "executive protection services" across their target markets. The new digital presence helped them close larger contracts and establish credibility with enterprise clients who research vendors online before making purchasing decisions.

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Riley Roof
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