SEO and organic growth
Technical fixes, page architecture and content built to earn rankings without paid support. Local, multi location and national work, reported monthly against rankings, traffic and enquiries.
What SEO work actually consists of
Three things, in this order. Make the site technically legible to a crawler. Give it a page for every question your buyer asks. Earn enough external credibility that those pages are believed.
Most agencies sell the third thing and skip the first. That is why so many SEO retainers produce a monthly report and no phone calls. A site with a broken crawl path and no page targeting the query cannot be link built into relevance.
I start with the audit, fix what is broken, build the missing pages, and only then worry about authority. It is slower to sell and faster to work.
Local and multi location
For a business serving a defined area, the win comes from matching real service areas to real pages. Not a spun template with the town name swapped, which Google has recognized and discounted for years, but a page that names the actual neighborhoods, the actual jobs done there and the actual pricing conditions.
AquaPro Pressure Washing went from invisible outside their home suburb to ranking across eight locations in 65 days on exactly that approach, combined with a rebuilt Google Business Profile and consistent citations.
Riley Roof took six months to page one across a township and zip code architecture, with no paid ads at any point. Slower, because roofing is a harder market, and durable for the same reason.
Ranking in more than one country
This is where most advice gets vague, so here is the honest version. One English language site can rank in the United States, Canada, the United Kingdom, Australia, New Zealand and Ireland at once. Google runs one index and weights results regionally, so a genuinely useful page will surface in every one of those markets.
What it cannot do is win the local map pack in a country where you have no address and no local phone number. No amount of on page work substitutes for a physical presence, and anyone who tells you otherwise is selling you something.
So the strategy depends on what you sell. Remote services, software, consulting and ecommerce should run one strong site marked up as English with no regional lock, using hreflang en and x-default. Businesses that need to appear on a map in three countries need a registered entity in each, and I will say that before you spend money.
How the work is reported
A monthly report with the four numbers that matter: rankings for the tracked terms, organic sessions, conversions from organic, and what was shipped that month. No vanity metrics, no impression counts presented as growth.
I use Search Console, GA4, and call or form tracking through WhatConverts where the business runs on phone calls. Where a client wants it, that feeds a Looker Studio dashboard they can open any time rather than waiting for me.
Deliverables
Monthly, against a scope you approve first. Typically from 500 US dollars per month.
- 01
Technical SEO audit
Crawl, index coverage, site architecture, Core Web Vitals, redirect chains, canonical and hreflang issues, with a prioritised fix list.
- 02
Keyword and intent mapping
Real search demand mapped to a page plan, separating informational, comparison and transactional intent.
- 03
On page optimization
Titles, meta descriptions, heading structure, internal linking, entity coverage and content depth for every target page.
- 04
Local SEO architecture
Service area pages built on genuine local detail, Google Business Profile optimization, citation consistency and review strategy.
- 05
Schema and structured data
LocalBusiness, Service, FAQ, Article and Breadcrumb markup, validated and monitored.
- 06
Monthly reporting
Rankings, organic traffic, conversions and shipped work, in plain language.
Common questions
How long before I see results from SEO?
For a low competition local service in a defined area, 60 to 90 days is realistic. My fastest was 65 days across eight locations. For a competitive national term, six to twelve months is the honest range. Anyone promising a fixed date on a competitive keyword is guessing.
Can one website rank in the US, Canada, the UK and Australia at the same time?
Yes for organic results. Google serves one index with regional weighting, so a genuinely useful English language page can rank in all four markets. Mark the site up with hreflang en and x-default rather than locking it to one country. The exception is local map results, which require a real address and phone number in each country.
Do I need separate pages for each country?
Usually not. Separate country pages only earn their place when the offer genuinely differs by market: different pricing, different regulation, different delivery. If the pages would say nearly the same thing, they compete with each other and dilute the signal. One strong page beats four thin ones.
Do you build backlinks?
I do not buy links, and I will not work with anyone who wants me to. What I do is create pages worth citing, get you listed in the directories and associations that matter in your industry, and pursue guest placements and supplier or partner mentions where they are genuinely available.
What if my site is brand new?
A new domain takes longer, typically three to six months before meaningful movement, because there is no history for Google to trust. The upside is that we build the structure correctly from day one instead of unpicking someone else's decisions.
Do you offer a free audit?
Yes. Send me your URL and your main competitors and you get a written summary of what is holding the site back, whether or not you hire me. It is how nearly every engagement I have starts.
Want a straight answer about your site?
Send me the URL. I will tell you what is holding it back and what I would do about it, before you commit to anything.