The developer and the marketer are the same person.

I started building websites for other people in 2015 and have traded as Charliez Digital since 2020, but the work goes back further than the name does.

I kept it up because small businesses kept paying real money for sites that did not bring them work. Not badly designed sites. Fine looking sites that nobody could find and that nobody enquired through.

The pattern repeated often enough to become the whole business. A roofer paying for shared leads while his own site sat on page four. A boutique buying more traffic into a store that lost people at checkout. A security firm with genuine enterprise credentials losing tenders to competitors who were simply easier to find.

None of those were design problems. They were structure problems wearing a design costume. Half of each fix was engineering and half was marketing, which is why I learned to do both.

Most small businesses hire a developer to build the site and a marketer to promote it, then pay for the gap between them. The developer ships pages nobody planned for search. The marketer asks for changes the build cannot take without starting again.

I do both jobs. The person writing your page architecture, your structured data and your checkout is the same person reading your Search Console, your analytics and your enquiries every month, so a problem found in the numbers is fixed in the code by someone who already knows it.

There is no hand off where context gets lost, no account manager passing messages along, and one person accountable for whether the site actually brings in work.

I work from Tagbilaran City in Bohol, the Philippines. My clients are mostly in the United States, Canada, the United Kingdom and Australia, with occasional projects in New Zealand and Ireland.

I work 7am to 7pm Pacific, Monday to Friday. In practice the distance shows up less than people expect, because the work runs on written scopes, a live staging link and recorded walkthroughs rather than on meetings.