One person, ten years, 47 sites.

I started building websites for other people in 2015. The studio has traded as Charliez Digital since 2020, but the work goes back further than the name does.

I kept it up because small businesses kept paying real money for sites that did not bring them work. Not badly designed sites. Fine looking sites that nobody could find and that nobody enquired through.

The pattern repeated often enough to become the whole business. A roofer paying for shared leads while his own site sat on page four. A boutique buying more traffic into a store that lost people at checkout. A security firm with genuine enterprise credentials losing tenders to competitors who were simply easier to find.

None of those were design problems. They were structure problems wearing a design costume, and they are what I have spent six years learning to fix.

I work from Quezon City in the Philippines. My clients are mostly in the United States, Canada, the United Kingdom and Australia, with occasional projects in New Zealand and Ireland.

I work 7am to 7pm Pacific, Monday to Friday. In practice the distance shows up less than people expect, because the work runs on written scopes, a live staging link and recorded walkthroughs rather than on meetings.

Alongside the studio I am Senior VP Technology at Neon Sky Group in Henderson, Nevada. I built their site before I joined them, which is a reasonable summary of how most of my working relationships start.

Running technology for an operating company rather than only advising one keeps me honest. It is a different thing to own the decision, live with the maintenance and answer for the numbers afterwards, and it has changed how I scope work for clients.