Working notes on search, AI answer engines, conversion and what a website actually costs. No gated PDFs.
Search used to hand people a list and let them choose. Answer engines write the answer and name three or four sources. Here is what decides whether you are one of them.
Every organic ranking I have produced for a client was built the same way. Here is the sequence, including the parts that are slow and the parts people skip.
A site can be beautiful, fast and well ranked and still take almost no enquiries. These are the nine things that usually explain the gap.
Local search is the one area where a small business can genuinely outrank a national brand. Here is the sequence that works, and the shortcuts that get you penalised.
I build on both and have no stake in which you pick. Here is how the decision actually goes once you strip out the marketing from either side.
Every answer to this question online is either a range so wide it is useless or a pitch. Here are the numbers I actually quote and what changes them.