Ecommerce and conversion
Store builds and conversion work measured against revenue. Product page structure, mobile checkout repair, trust signals and the specific friction that makes people abandon a cart.
Traffic is rarely the problem
Most stores that come to me do not have a traffic problem. They have a store that people visit and leave. Doubling traffic to a store converting at one percent buys you the same result as fixing the store and leaving traffic alone, at several times the cost.
Hunnies Body Boutique is the clearest example I have. The traffic was already there. Rewriting the product pages, rebuilding the mobile checkout and moving the trust signals above the fold lifted the conversion rate by 55 percent in under two months. Nothing was spent on acquisition.
Where the money actually leaks
Mobile checkout, almost always. A form that reflows when the keyboard opens, a shipping cost that appears three steps in, a payment method the customer expected and does not see. Most store owners have never completed their own checkout on a real phone on a real network.
Product pages that describe the product instead of answering the question the buyer has. Sizing, materials, delivery time, returns, and what happens if it is wrong. Every unanswered question is a reason to close the tab.
Trust signals in the footer where nobody reads them. Reviews, guarantees, secure payment marks and a real contact method belong near the decision, not filed at the bottom of the page.
Site speed, which on mobile is a conversion issue before it is an SEO issue. Every additional second measurably costs orders.
How the work runs
I start by watching what people actually do: session recordings, funnel drop off by step, and the checkout completed on a real device rather than a desktop emulator. That produces a ranked list of leaks by estimated revenue impact.
Then I fix the biggest one first and measure it before touching the next. Changing six things at once tells you nothing about which one worked, which is how most CRO engagements end up unable to prove their own value.
Platforms
Shopify for most stores. It handles the parts that are expensive to get wrong, chiefly payments, tax and inventory, and its checkout converts better than almost anything you would build yourself.
WooCommerce where the catalog is unusual, the volume is modest, or the business already runs on WordPress and the store is a secondary channel.
I also do Google Shopping setup, product feed structure and product schema, because a store that converts well and cannot be found is only half solved.
Deliverables
Audit as a fixed price piece. Build work quoted per project. Ongoing CRO monthly if you want it.
- 01
Conversion audit
Funnel drop off by step, session recordings, and the checkout completed on a real device, producing a leak list ranked by revenue impact.
- 02
Product page rebuild
Structure, copy, imagery order and the objections that need answering before someone adds to cart.
- 03
Mobile checkout repair
The single highest impact fix in most stores, tested on real hardware rather than a browser emulator.
- 04
Shopify and WooCommerce builds
Full store builds, theme work and migrations, with the checkout treated as the priority rather than the last step.
- 05
Product SEO and feeds
Product schema, collection page structure, and Google Shopping feed setup.
- 06
Measured iteration
One change at a time, measured against revenue, so you can see which work paid for itself.
Common questions
What conversion rate should I expect?
It depends heavily on category and traffic quality, but for most small ecommerce stores anything below one percent signals a fixable problem, one to three percent is normal, and above three percent is strong. The number that matters is your own trend, not an industry average that includes businesses nothing like yours.
Shopify or WooCommerce?
Shopify for most stores, because payments, tax, inventory and checkout are handled and its checkout converts well. WooCommerce when the catalog is unusual, volume is modest, or the business already lives on WordPress. I have written a longer comparison if you want the full breakdown.
Can you improve conversion without a full rebuild?
Usually yes, and that is the cheaper starting point. Product page copy, mobile checkout and trust placement can often be fixed inside an existing theme. I only recommend a rebuild when the theme itself is the constraint.
How do you prove the work made a difference?
One change at a time, with before and after conversion rate and revenue per session over a comparable window. If a change cannot be attributed, it does not get counted. That is slower than a big bang redesign and it is the only way to know what actually worked.
Do you handle international selling?
Yes, within reason. Multi currency, regional shipping rules and market specific product pages are all standard Shopify territory. Tax registration and compliance in each country is your accountant's territory, not mine, and I will say so rather than pretend otherwise.
Want a straight answer about your site?
Send me the URL. I will tell you what is holding it back and what I would do about it, before you commit to anything.