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Free Resources for
Small Business Owners
Checklists, guides, and templates I've built from 8+ years of real client work. No email required — just take what's useful and put it to work.
Free Downloads
Guides, Checklists & Templates
Everything here is based on real work with real clients — not theory. Grab what's relevant to where you are right now.
The 25-Point Website Audit Checklist
The exact checklist I use when auditing client websites. Covers speed, SEO, mobile, UX, and conversion — with actionable fixes for every item.
Local SEO Starter Guide for Service Businesses
A step-by-step guide to getting your business found on Google Maps and local search — without spending a dollar on ads.
Homepage Copy Template That Converts
A fill-in-the-blank copywriting template for your homepage — structured to answer the right questions in the right order and turn visitors into leads.
Website Speed Fix Checklist
The 10 most common reasons websites load slowly — and exactly how to fix each one. Works for WordPress, Squarespace, Wix, and custom sites.
7 Ways to Get More Leads From Your Website
Practical, no-fluff tactics to increase the number of inquiries your existing website generates — without rebuilding it from scratch.
Mobile-First Website Guide for Small Businesses
Over 60% of your visitors are on mobile. This guide shows you exactly what a mobile-first website looks like and how to make sure yours passes the test.
Request any guide via the free audit form — I'll send it directly to your inbox within 24 hours.
Quick Wins
8 Things You Can Fix Today
No budget needed. No developer needed. Just pick one and do it right now.
Respond to leads within 5 minutes — you're 100× more likely to convert them than if you wait 30 minutes.
Compress every image before uploading. Unoptimized images are the #1 cause of slow websites.
Ask every happy customer for a Google review immediately after the job. Timing is everything.
Put your phone number in the header and make it clickable on mobile. This alone can increase calls by 30%.
Claim your Google Business Profile and fill out every single field. It's free and incredibly powerful for local SEO.
Every page needs one clear call-to-action. Don't make visitors guess what to do next.
Update your website content regularly. Fresh content signals to Google that your site is active and relevant.
Add an SSL certificate (https://) if you haven't already. It's a trust signal and a Google ranking factor.
From the Blog
In-Depth Articles
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